My name is Gurdeet and welcome to my universe

UX Designer | Marathon runner | Community Builder (bRunched) | Photographer

About Me

Based in the UK, I’m a UX researcher and designer passionate about building thoughtful, human-centred digital experiences. My interest in UX began in 2017 during a Human–Computer Interaction module in the second year of my BSc in Business Computing Systems, and it has shaped my career ever since.

I hold an MSc in Human–Computer Interaction from University College London and a BSc in Business Computing Systems from City, University of London. I’ve worked across two Web3 startups, collaborating closely with engineers and product teams in fast-moving environments.

Curious by nature, supportive in how I work, and a strong communicator, I’m driven by understanding people, their behaviours, motivations, and needs and translating those insights into meaningful design decisions.

Currently working for British Airways as a Consultant. I’m also the founder of bRunched Community, bringing people together through movement, conversation, and shared experiences.

Projects

C4 Car Repairs & Tyres (Freelance)

Created a websites on Framer for a local Garage

ESS PASSWORD RESET SOLUTION CASE STUDY

Case Study on the External Staff Service Password Resets

Risidio Marketplace (Web 3)

Designed a Online Marketplace for buying, selling, trading, exchanging and auctioning Non-Fungible Tokens (NFT)